Audience profile
This is John he loves to do sports as hobbies but never been
able to protect himself and wants to learn how to. He also wants to make new
mates through the sport and travel around to other locations. His mum and dad are
pretty wealthy and are able to afford the cost of the training and fall into
the A, B and C1 categories. He loves to eat KFC for his go to cheat meal but
really into healthy eating and wears a lot of branded clothes such as converse, Nike
and Adidas as it is sports clothing. Generally this is because he feels
comfortable but also it is up to date with the fashion. The main target
audience is male and 8 years +. John is currently 11 and got into this as him
and his mum wants him to learn and get stronger.
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